Scrape Executive Mentions → Analyze Sentiment → Alert Team

advanced30 minPublished May 7, 2026
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Track mentions of key executives or companies across news sources, analyze sentiment and potential impact, then alert your team to significant developments.

Workflow Steps

1

Bright Data

Scrape news and social mentions

Set up web scraping to monitor news sites, Twitter, LinkedIn, and press release sites for mentions of specific executives or companies. Configure search terms and frequency.

2

Claude

Analyze sentiment and extract insights

Process scraped content with Claude to determine sentiment (positive/negative/neutral), extract key quotes, identify potential business impact, and assign urgency scores based on content analysis.

3

Make.com

Orchestrate the workflow

Create a Make.com scenario that runs the scraping, processes results through Claude, filters for high-priority mentions, and formats alerts with context and recommended actions.

4

Slack

Deliver prioritized alerts

Send formatted alerts to relevant Slack channels with sentiment analysis, key excerpts, source links, and suggested response actions. Use different channels for different urgency levels.

Workflow Flow

Step 1

Bright Data

Scrape news and social mentions

Step 2

Claude

Analyze sentiment and extract insights

Step 3

Make.com

Orchestrate the workflow

Step 4

Slack

Deliver prioritized alerts

Why This Works

Provides real-time executive intelligence with AI-powered context that helps teams respond quickly to both opportunities and potential crises

Best For

PR teams, executive assistants, and communications departments monitoring brand reputation

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Deep Dive

How to Automate Executive Mention Monitoring with AI Sentiment Analysis

Stop manually tracking executive mentions across the web. Automate web scraping, AI sentiment analysis, and intelligent team alerts with this advanced workflow.

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