Monitor Executive Mentions → Generate PR Alerts
Track when company executives are mentioned in news and automatically create PR response briefs. Essential for corporate communications teams managing executive reputation.
Workflow Steps
Mention.com
Track executive name mentions
Set up monitoring for executive names, company name, and related keywords across news sites, blogs, and social media. Configure alerts for immediate notification when mentions occur, especially in major publications.
Zapier
Trigger workflow on new mentions
Create a Zap that triggers when Mention.com finds a new reference. Filter for high-priority sources (major news outlets, industry publications) and exclude routine corporate announcements to focus on potentially sensitive mentions.
OpenAI GPT-4
Analyze sentiment and create response brief
Send the article text to GPT-4 to analyze: sentiment (positive/negative/neutral), key claims made, potential reputational impact, suggested response strategy, and urgency level. Format as a PR brief with recommended actions and talking points.
Google Docs
Generate response document
Automatically create a new Google Doc with the PR brief, including article summary, impact assessment, draft responses for different scenarios, and placeholder sections for executive quotes and company statements.
Slack
Alert PR team with priority level
Post to the PR team Slack channel with urgency indicators, article link, AI-generated summary, and link to the response document. Include @mentions for relevant team members based on the topic and severity level.
Workflow Flow
Step 1
Mention.com
Track executive name mentions
Step 2
Zapier
Trigger workflow on new mentions
Step 3
OpenAI GPT-4
Analyze sentiment and create response brief
Step 4
Google Docs
Generate response document
Step 5
Slack
Alert PR team with priority level
Why This Works
Combines comprehensive monitoring with intelligent analysis to provide PR teams with context and prepared responses within minutes of a mention, rather than hours of manual monitoring and brief preparation.
Best For
Corporate communications teams, PR agencies, and executive assistants managing C-suite reputation and media relations
Explore More Recipes by Tool
Comments
No comments yet. Be the first to share your thoughts!