Monitor AI Mentions → Slack Alert → Jira Security Ticket

intermediate25 minPublished Apr 15, 2026
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Automatically track negative sentiment about AI/tech companies across social media and news, then create security tickets for potential threats. Perfect for AI company security teams and executives.

Workflow Steps

1

Brandwatch

Monitor mentions and sentiment

Set up keyword monitoring for your company name, executives, and AI-related terms. Configure sentiment analysis to flag negative mentions below -0.5 score, especially those containing words like 'threat,' 'attack,' 'violence,' or 'extinction.'

2

Zapier

Process alerts and filter threats

Create a Zap that triggers when Brandwatch detects high-negative sentiment mentions. Use Zapier's Filter step to only proceed with mentions that contain threat-related keywords or geographic proximity to company locations.

3

Slack

Send immediate security alerts

Configure Zapier to post urgent alerts to a dedicated #security-alerts channel. Include the mention text, sentiment score, source URL, and location data if available. Tag @security-team for immediate visibility.

4

Jira

Create security incident tickets

Automatically create a Jira ticket in your Security project with High priority. Include all mention details, assign to security team lead, and set labels like 'threat-monitoring' and 'executive-security' for proper categorization and reporting.

Workflow Flow

Step 1

Brandwatch

Monitor mentions and sentiment

Step 2

Zapier

Process alerts and filter threats

Step 3

Slack

Send immediate security alerts

Step 4

Jira

Create security incident tickets

Why This Works

Combines social listening with immediate alerting and ticket creation, ensuring no threats slip through manual monitoring gaps while maintaining proper documentation

Best For

AI companies need to monitor public sentiment and potential security threats against executives and facilities

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