Customer Feedback → Keel Analysis → Product Updates

advanced45 minPublished May 10, 2026
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Collect customer feedback from multiple channels, analyze sentiment with AI, and automatically update product roadmaps based on insights.

Workflow Steps

1

Intercom

Collect customer feedback

Set up Intercom webhooks to send customer messages and support tickets to Keel API. Include conversation context, customer tier, and message sentiment.

2

Keel

Store and process feedback

Create Feedback model in Keel to store messages with customer metadata. Build functions to aggregate feedback by feature requests and calculate priority scores.

3

OpenAI

Analyze sentiment and extract insights

Use Keel's job system to send batches of feedback to OpenAI API for sentiment analysis and feature request extraction. Store AI insights back in Keel database.

4

Linear

Create prioritized feature requests

Configure Keel to automatically create Linear issues when feedback reaches threshold scores. Include customer context and AI-generated summaries in issue descriptions.

5

Slack

Alert product team

Send weekly Slack summaries of top feature requests with customer impact scores and direct links to Linear issues for immediate action.

Workflow Flow

Step 1

Intercom

Collect customer feedback

Step 2

Keel

Store and process feedback

Step 3

OpenAI

Analyze sentiment and extract insights

Step 4

Linear

Create prioritized feature requests

Step 5

Slack

Alert product team

Why This Works

Keel acts as the central hub that connects customer data with AI analysis and project management, creating a feedback loop from customers to product development

Best For

Product teams that need to systematically prioritize features based on customer feedback

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