Corporate Crisis Monitoring → Risk Assessment → Executive Briefing
Monitor news mentions of key executives and company disputes, assess reputational risk using AI, and generate executive briefings for crisis management teams.
Workflow Steps
Google Alerts
Monitor executive and company mentions
Set up Google Alerts for key executives, company name, and crisis-related keywords (e.g., 'lawsuit', 'testified', 'dispute', '[CEO name] + controversy'). Configure alerts to send to a dedicated Gmail address with immediate frequency.
Zapier
Trigger workflow from new alerts
Create a Zapier trigger that activates when new emails arrive in the monitoring Gmail account. Filter for emails from 'googlealerts-noreply@google.com' to ensure only genuine alerts trigger the workflow.
OpenAI GPT-4
Assess reputational risk level
Send the news article to GPT-4 with prompt: 'Analyze this news article for reputational risk. Rate severity 1-5, identify potential business impacts, suggest immediate actions, and flag if C-suite should be notified immediately. Focus on legal, financial, and PR implications.'
Airtable
Log incident with risk metrics
Create a record in Airtable crisis tracking base with: date, news source, risk score, executive involved, summary, recommended actions, and status. This creates an audit trail and trending analysis for crisis patterns.
Microsoft Teams
Alert crisis management team
Post high-risk incidents (score 4-5) to the crisis management Teams channel with structured format: Risk Level, Executive, Summary, Business Impact, Immediate Actions Required. For score 5 incidents, @mention the entire crisis team.
Workflow Flow
Step 1
Google Alerts
Monitor executive and company mentions
Step 2
Zapier
Trigger workflow from new alerts
Step 3
OpenAI GPT-4
Assess reputational risk level
Step 4
Airtable
Log incident with risk metrics
Step 5
Microsoft Teams
Alert crisis management team
Why This Works
Combines real-time monitoring with AI risk assessment to prioritize responses, ensuring crisis teams focus on the most impactful issues while maintaining complete incident records.
Best For
Corporate communications teams managing executive reputation and crisis response
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