Automatically research and enrich sales leads by analyzing their company websites and updating CRM records with AI-generated insights.
Workflow Steps
HubSpot
Trigger on new lead with website URL
Set up a workflow trigger in HubSpot that activates when a new lead is created and contains a company website URL in the designated field.
Apify Web Scraper
Extract company website content
Use Apify's web scraping actors to extract key pages from the company website (homepage, about page, services page). Configure it to capture text content and metadata.
Claude AI
Analyze and extract business insights
Send the scraped website content to Claude with a prompt to identify: company size, industry, key services, recent news, technology stack, and potential pain points. Format as structured data.
HubSpot
Update CRM record with insights
Use HubSpot's API to automatically populate custom fields in the lead record with the AI-generated insights. Include company description, industry tags, and personalized outreach notes.
Workflow Flow
Step 1
HubSpot
Trigger on new lead with website URL
Step 2
Apify Web Scraper
Extract company website content
Step 3
Claude AI
Analyze and extract business insights
Step 4
HubSpot
Update CRM record with insights
Why This Works
Eliminates manual research time while providing deeper insights than basic lead enrichment tools, enabling more personalized and effective sales outreach
Best For
Sales teams who want to automatically research and enrich new leads with detailed company intelligence before outreach
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