Typeform Submissions → Keel Database → Email Automation

intermediate30 minPublished May 10, 2026
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Capture leads through Typeform, store them in a Keel-powered database, and trigger personalized email sequences based on responses.

Workflow Steps

1

Typeform

Design lead capture form

Create a multi-step form collecting contact info, company details, and specific needs. Set up webhook to send submissions to your Keel API endpoint.

2

Keel

Store and categorize leads

Build a Lead model in Keel with fields for contact data, lead score, and category. Create API functions to automatically categorize leads based on form responses and assign scores.

3

Mailchimp

Trigger targeted email sequences

Use Keel's built-in actions to call Mailchimp API when new leads are categorized. Send different email sequences based on lead category and score.

4

Notion

Create lead dashboard

Connect Notion to Keel API to display real-time lead metrics and allow sales team to update lead status, which syncs back to Keel database.

Workflow Flow

Step 1

Typeform

Design lead capture form

Step 2

Keel

Store and categorize leads

Step 3

Mailchimp

Trigger targeted email sequences

Step 4

Notion

Create lead dashboard

Why This Works

Keel provides the backend infrastructure to connect form data with email automation while maintaining a centralized lead database

Best For

Marketing teams needing automated lead qualification and nurturing workflows

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