Typeform Submissions → Keel Database → Email Automation
Capture leads through Typeform, store them in a Keel-powered database, and trigger personalized email sequences based on responses.
Workflow Steps
Typeform
Design lead capture form
Create a multi-step form collecting contact info, company details, and specific needs. Set up webhook to send submissions to your Keel API endpoint.
Keel
Store and categorize leads
Build a Lead model in Keel with fields for contact data, lead score, and category. Create API functions to automatically categorize leads based on form responses and assign scores.
Mailchimp
Trigger targeted email sequences
Use Keel's built-in actions to call Mailchimp API when new leads are categorized. Send different email sequences based on lead category and score.
Notion
Create lead dashboard
Connect Notion to Keel API to display real-time lead metrics and allow sales team to update lead status, which syncs back to Keel database.
Workflow Flow
Step 1
Typeform
Design lead capture form
Step 2
Keel
Store and categorize leads
Step 3
Mailchimp
Trigger targeted email sequences
Step 4
Notion
Create lead dashboard
Why This Works
Keel provides the backend infrastructure to connect form data with email automation while maintaining a centralized lead database
Best For
Marketing teams needing automated lead qualification and nurturing workflows
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