Tweet Analysis → Sentiment Tracking → Crisis Response
Monitor executive communications for sentiment shifts, track public reaction patterns, and automatically trigger crisis communication protocols when needed.
Workflow Steps
Twitter API
Collect executive tweets and replies
Use Twitter API v2 to fetch tweets from executive accounts plus replies and mentions. Set up real-time streaming for immediate capture of new posts and engagement metrics.
OpenAI GPT-4
Analyze sentiment and tone
Process each tweet through GPT-4 to assess sentiment (positive/negative/neutral), tone (professional/casual/aggressive), and potential controversy level. Include analysis of likely public reaction and media coverage.
Google Sheets
Track sentiment trends
Log sentiment scores, engagement metrics, and controversy ratings in Google Sheets with timestamps. Create charts to visualize sentiment trends over time and identify patterns that precede negative coverage.
Microsoft Teams
Alert crisis response team
When sentiment drops below threshold or controversy score exceeds limits, automatically post alerts in the crisis communication Teams channel. Include tweet content, metrics, and suggested response strategies.
Workflow Flow
Step 1
Twitter API
Collect executive tweets and replies
Step 2
OpenAI GPT-4
Analyze sentiment and tone
Step 3
Google Sheets
Track sentiment trends
Step 4
Microsoft Teams
Alert crisis response team
Why This Works
Provides early warning system for potential social media crises by combining real-time monitoring with AI sentiment analysis, enabling proactive rather than reactive crisis management.
Best For
PR and communications teams managing executive social media presence
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