Track Competitor Executive Appearances → Analyze Messaging → Update Sales Deck
Automatically monitor when competitor executives appear on shows, analyze their key messages and positioning, then update your sales team's competitive intelligence.
Workflow Steps
Make.com
Monitor YouTube for competitor content
Set up a Make.com scenario that monitors YouTube channels like TBPN using the YouTube API. Create filters for when specific competitor CEOs or executives appear as guests.
Anthropic Claude
Analyze competitor messaging
Use Make.com's HTTP module to send video transcripts to Claude with the prompt: 'Analyze this competitor executive interview. Extract: 1) New product hints, 2) Market positioning, 3) Competitive claims, 4) Pricing signals. Format as competitive intelligence brief.'
Notion
Update competitive intelligence database
Automatically add Claude's analysis to a Notion database with fields for competitor, date, key messages, and threat level. Tag entries by product category and competitive intensity.
Slack
Alert sales team to updates
Send automated Slack notifications to your #sales channel when high-priority competitive intelligence is captured. Include a summary and link to the full Notion entry for immediate access.
Workflow Flow
Step 1
Make.com
Monitor YouTube for competitor content
Step 2
Anthropic Claude
Analyze competitor messaging
Step 3
Notion
Update competitive intelligence database
Step 4
Slack
Alert sales team to updates
Why This Works
Provides real-time competitive intelligence from unguarded executive conversations, giving sales teams current talking points and positioning advantages.
Best For
Sales teams and product managers tracking competitive landscape in fast-moving markets
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