Track Company Mentions → Sentiment Analysis → PR Response
Monitor when your company is mentioned in news articles, automatically analyze the sentiment and context, then generate appropriate PR responses for your communications team.
Workflow Steps
Mention.com
Track company and executive mentions
Set up monitoring for your company name, executive names, and key competitors across news sites, blogs, and social media. Configure Mention to send webhook notifications for new mentions above a certain reach threshold.
OpenAI GPT-4
Analyze mention context and sentiment
Use Make.com or Zapier to send each mention to GPT-4 with a prompt that analyzes: 1) Overall sentiment (positive/negative/neutral), 2) Key claims made about your company, 3) Potential reputational impact (low/medium/high), 4) Whether a response is recommended.
Slack
Alert team and provide response templates
Post high-priority mentions to your PR team's Slack channel with GPT-4's analysis and suggested response templates. Include the original article link, sentiment score, and recommended action level (monitor/respond/escalate).
Workflow Flow
Step 1
Mention.com
Track company and executive mentions
Step 2
OpenAI GPT-4
Analyze mention context and sentiment
Step 3
Slack
Alert team and provide response templates
Why This Works
Provides immediate context and response guidance, enabling faster and more strategic PR decisions
Best For
Companies that need to quickly respond to media coverage and maintain reputation management
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