Sync Product Updates Across E-commerce Platforms

intermediate30 minPublished Apr 10, 2026
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Keep product information synchronized between your headless CMS and multiple e-commerce platforms like Shopify and WooCommerce when inventory or pricing changes.

Workflow Steps

1

Contentful

Update product information

Modify product details in Contentful including price, description, specifications, or inventory status. Use Contentful's structured content types for consistent product data.

2

Make (Integromat)

Detect content changes

Set up a Make scenario that watches for updates to product entries in Contentful using their webhook system. Filter for only published product changes.

3

Shopify

Update Shopify product

Use Make's Shopify connector to find the matching product by SKU and update the price, description, and inventory levels with the new data from Contentful.

4

WooCommerce

Sync to WordPress store

Simultaneously update the same product in your WooCommerce store using Make's WordPress integration, ensuring all platforms show identical product information.

Workflow Flow

Step 1

Contentful

Update product information

Step 2

Make (Integromat)

Detect content changes

Step 3

Shopify

Update Shopify product

Step 4

WooCommerce

Sync to WordPress store

Why This Works

Headless CMS serves as the single source of truth for product data, eliminating inconsistencies and reducing the risk of showing outdated prices or inventory across platforms.

Best For

E-commerce businesses selling on multiple platforms with frequent product updates

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