Social Media Visual Content Pipeline

Maintain a content calendar in Notion with entries for each planned social media post, including the campaign theme, target platforms, messaging angle, and publication date. Use filtered views to see upcoming posts that need visual assets, ensuring the creative pipeline stays aligned with your overall content strategy.

Develop a library of Midjourney prompt templates aligned with your brand guidelines, including style references, color palettes, and aspect ratios. Generate multiple variations for each campaign theme and select the best candidates. Use the remix and vary features to iterate toward the ideal composition.

Import the selected Midjourney outputs into Canva and apply your brand kit, including logos, fonts, and color overlays. Add text overlays, calls to action, and resize the designs for each platform's optimal dimensions. Save as templates for future reuse with similar campaigns.

Upload the finalized designs to Buffer and schedule posts across Instagram, LinkedIn, Twitter, and Facebook. Use Buffer's optimal timing suggestions to maximize reach. Write platform-specific captions and add relevant hashtags for each channel.