Monitor social media mentions of events or competitors, automatically qualify potential leads, and add high-value prospects to your sales pipeline.
Workflow Steps
Hootsuite
Track event-related social mentions
Set up social listening streams for event hashtags, venue mentions, and competitor events. Monitor Twitter, LinkedIn, and Instagram for attendee posts and engagement.
Clay
Enrich and qualify social prospects
Use Clay's data enrichment to pull company information, job titles, and contact details for users engaging with event content. Score leads based on company size, role seniority, and engagement level.
Salesforce
Create qualified lead records
Automatically create lead records in Salesforce for high-scoring prospects, including their social activity context, enriched company data, and personalized talking points for outreach.
Workflow Flow
Step 1
Hootsuite
Track event-related social mentions
Step 2
Clay
Enrich and qualify social prospects
Step 3
Salesforce
Create qualified lead records
Why This Works
This workflow captures prospects at the perfect moment - when they're actively engaging with your industry - and provides rich context for highly personalized outreach.
Best For
Sales teams and business development professionals looking to identify and engage prospects who attend industry events
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