Social Media Mention → Support Ticket → Response

Set up streams to monitor your brand name, product names, and relevant hashtags across Twitter, Facebook, and Instagram. Configure alerts for mentions that contain keywords like 'problem', 'bug', 'help', or 'issue'.

Create a Zap that triggers on new Hootsuite mentions, then uses Zapier's Filter action to only proceed with mentions containing support-related keywords or negative sentiment indicators.

Send the mention text to GPT-4 with a prompt to classify the issue type (bug, feature request, billing, etc.), urgency level (low, medium, high), and extract key details about the problem.

Automatically create a new ticket with the GPT-4 analysis as the description, set priority based on urgency classification, assign to the appropriate team based on issue type, and include the original social media link.

Create a second GPT-4 call to generate a professional, empathetic response draft that acknowledges the issue, provides next steps, and matches your brand voice. Add this as an internal note in Zendesk for agents to review and customize.