Social Media Crisis Monitoring → Sentiment Analysis → Executive Dashboard

advanced2 hoursPublished Feb 28, 2026
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Track brand mentions during AI safety controversies, analyze public sentiment, and create real-time executive dashboards for crisis management.

Workflow Steps

1

Mention.com

Monitor brand and AI safety mentions

Set up comprehensive monitoring for your brand name, AI product names, competitors, and safety-related keywords across Twitter/X, news sites, blogs, and forums with real-time alerts for volume spikes or negative sentiment.

2

MonkeyLearn

Analyze sentiment and topics

Process all collected mentions through MonkeyLearn's sentiment analysis and topic classification APIs to automatically categorize discussions by sentiment (positive, negative, neutral) and key topics like safety concerns, product features, or competitive comparisons.

3

Google Sheets

Aggregate data and calculations

Automatically populate a Google Sheet with mention data, sentiment scores, and topic classifications, then use formulas to calculate sentiment trends, mention velocity, and topic prevalence over different time periods.

4

Tableau Public

Create executive dashboard

Connect to the Google Sheet to build an interactive dashboard showing real-time sentiment trends, mention volume over time, top negative topics requiring attention, and competitor comparison metrics that auto-refreshes for executive visibility.

Workflow Flow

Step 1

Mention.com

Monitor brand and AI safety mentions

Step 2

MonkeyLearn

Analyze sentiment and topics

Step 3

Google Sheets

Aggregate data and calculations

Step 4

Tableau Public

Create executive dashboard

Why This Works

Creates a complete crisis monitoring system that transforms raw social data into actionable executive insights, enabling faster response to reputation threats during AI safety incidents.

Best For

AI companies facing public safety controversies need real-time visibility into public perception and sentiment shifts

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Deep Dive

How to Automate AI Crisis Monitoring with Sentiment Analysis

Build an automated crisis monitoring system that tracks brand mentions, analyzes sentiment, and creates executive dashboards for AI safety controversies.

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