Scrape Tech News → Identify Key Players → Build CRM Contact Database
Automatically extract mentions of AI executives and leaders from tech news articles, then research and add them to your CRM with enriched contact data for business development outreach.
Workflow Steps
RSS Feed Reader (Zapier)
Monitor tech news sources
Set up RSS feeds from The Verge, TechCrunch, VentureBeat, and other tech publications. Configure Zapier to trigger when new articles are published, filtering for AI-related content using keywords like 'CEO', 'founder', 'DeepMind', 'OpenAI'.
OpenAI GPT-4
Extract person and company names
Process each article through GPT-4 with a prompt to identify: executive names, job titles, company names, and brief context about their role in AI. Format the output as structured JSON with fields for name, title, company, and news_context.
Clay
Enrich contact information
Use Clay's people enrichment to find LinkedIn profiles, email addresses, and company details for each extracted person. Set up Clay to validate email addresses and append additional data like company size, funding status, and social media profiles.
HubSpot
Create CRM contacts and companies
Automatically create new contacts in HubSpot CRM with enriched data from Clay. Set up custom properties for 'AI_Role', 'News_Source', 'First_Mentioned_Date', and 'Context_Notes'. Create associated company records if they don't exist.
HubSpot Sequences
Trigger outreach campaigns
Automatically enroll new AI executive contacts into targeted email sequences based on their role (CEO, CTO, Research Director). Create separate sequences for different outreach purposes like partnership discussions, investment opportunities, or collaboration proposals.
Workflow Flow
Step 1
RSS Feed Reader (Zapier)
Monitor tech news sources
Step 2
OpenAI GPT-4
Extract person and company names
Step 3
Clay
Enrich contact information
Step 4
HubSpot
Create CRM contacts and companies
Step 5
HubSpot Sequences
Trigger outreach campaigns
Why This Works
Transforms passive news consumption into active business development by automatically building a constantly-updated database of AI industry contacts with rich context for personalized outreach.
Best For
VCs, enterprise sales teams, and business development professionals targeting AI industry leaders
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