Scrape Executive Statements → Analyze Sentiment → Generate PR Insights

Use Apify's web scraping actors to collect executive statements from news sites, press releases, and social media. Set up scrapers for specific executives, companies, or topics. Configure data extraction to capture quote text, source, date, and context.

Process scraped statements through GPT-4 to analyze sentiment (positive/negative/neutral), identify key messaging themes, detect strategic positioning, and flag potentially controversial statements. Generate confidence scores for each analysis.

Create a Make.com scenario that connects Apify to OpenAI, processes the sentiment analysis results, and formats the data. Set up filters to prioritize high-impact statements and error handling for failed API calls.

Automatically populate Notion database with analyzed executive communications. Create templates for PR intelligence reports including sentiment trends, messaging analysis, competitive positioning insights, and recommended response strategies. Set up automated weekly summary reports.