Research Competitor Reddit Discussions → Extract Insights → Update CRM

intermediate30 minPublished May 6, 2026
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Automatically gather competitor mentions from Reddit, analyze user sentiment and feedback, then log key insights directly into your CRM for sales and product teams.

Workflow Steps

1

Mention

Track competitor discussions

Configure Mention to monitor competitor brand names, product mentions, and industry keywords across Reddit. Set up specific searches for subreddits relevant to your industry.

2

Make.com

Process and filter mentions

Create a Make.com scenario that receives Mention alerts, filters for high-engagement Reddit posts (50+ upvotes or 10+ comments), and extracts key data points like subreddit, post title, and engagement metrics.

3

Claude (Anthropic)

Analyze feedback patterns

Send the filtered Reddit discussions to Claude to identify common pain points, feature requests, pricing concerns, and overall sentiment about competitors. Extract actionable business insights.

4

HubSpot

Log competitive intelligence

Automatically create HubSpot deals or tasks with the AI-analyzed insights, tagged with competitor names and insight categories. Assign to relevant sales or product team members for follow-up.

Workflow Flow

Step 1

Mention

Track competitor discussions

Step 2

Make.com

Process and filter mentions

Step 3

Claude (Anthropic)

Analyze feedback patterns

Step 4

HubSpot

Log competitive intelligence

Why This Works

Leverages Reddit's authentic user discussions to gather unfiltered competitor feedback, then structures these insights for immediate business action through CRM integration.

Best For

Competitive intelligence and market research

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