Monitor Conference News → Analyze Trends → Generate Sales Insights
Track emerging technology trends from major conferences and automatically convert findings into actionable sales intelligence and competitive analysis reports.
Workflow Steps
Google Alerts
Set up monitoring for conference keywords
Create targeted Google Alerts for 'SusHi Tech Tokyo 2026', key technology domains, major exhibitors, and speaker names. Configure alerts to deliver comprehensive daily summaries of conference-related news and announcements.
Zapier
Aggregate and filter relevant alerts
Use Zapier to collect Google Alert emails, filter for high-relevance content using keyword matching, and automatically send filtered results to a centralized Google Sheet or Airtable base for processing.
ChatGPT
Analyze trends and generate insights
Feed the aggregated news data into ChatGPT to identify emerging technology trends, competitive movements, partnership announcements, and market shifts. Request structured analysis with implications for your industry and sales strategy.
Tableau
Create visual dashboards and reports
Import the analyzed data into Tableau to create dynamic dashboards showing trend momentum, competitor activity, and market opportunities. Set up automated report generation and sharing with sales and strategy teams.
Workflow Flow
Step 1
Google Alerts
Set up monitoring for conference keywords
Step 2
Zapier
Aggregate and filter relevant alerts
Step 3
ChatGPT
Analyze trends and generate insights
Step 4
Tableau
Create visual dashboards and reports
Why This Works
This workflow transforms scattered conference information into structured business intelligence, giving sales teams early insights into market trends and competitive movements.
Best For
Sales teams and business development professionals tracking market trends and competitive intelligence
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