Monitor Brand Mentions → Detect Fake Content → Alert PR Team
Track when your brand is mentioned in potentially deepfaked content across social platforms and immediately alert your crisis communication team.
Workflow Steps
Brandwatch
Monitor brand mentions across platforms
Set up comprehensive social listening queries in Brandwatch to track mentions of your brand, executives, and products across Facebook, Instagram, Twitter, and news sites. Include variations and common misspellings.
Sensity AI
Analyze mentioned content for deepfakes
Use Sensity AI's detection API to automatically scan any images or videos found in brand mentions. Configure the system to flag content with manipulation scores above 60% for further review.
Zapier
Connect monitoring to team alerts
Create a multi-step Zap that triggers when Brandwatch finds brand mentions, sends media to Sensity AI for analysis, and processes the results to determine if escalation is needed.
Slack
Send priority alerts to PR team
Automatically post high-priority alerts to your crisis communication Slack channel with the suspicious content, detection confidence score, platform source, and engagement metrics to help prioritize response.
Workflow Flow
Step 1
Brandwatch
Monitor brand mentions across platforms
Step 2
Sensity AI
Analyze mentioned content for deepfakes
Step 3
Zapier
Connect monitoring to team alerts
Step 4
Slack
Send priority alerts to PR team
Why This Works
Brandwatch's comprehensive monitoring catches mentions early while Sensity AI's specialized deepfake detection provides accurate threat assessment, enabling rapid response to potential brand damage
Best For
PR and brand protection teams need early warning when deepfakes or manipulated content involving their brand starts spreading
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