Monitor Brand Mentions → Analyze Sentiment → Send Crisis Alerts
Track online mentions of your company across platforms, analyze sentiment for potential PR crises, and alert your communications team when negative coverage spikes.
Workflow Steps
Mention
Monitor brand mentions across platforms
Set up Mention to track your company name, key executives, and product names across news sites, social media, forums, and blogs, capturing both direct mentions and contextual references.
Zapier
Filter and route mention data
Create Zapier workflows that filter mentions by source authority, reach, and initial sentiment indicators, then route high-priority mentions for detailed analysis while archiving routine mentions.
Claude
Perform sentiment and crisis analysis
Use Claude to analyze mention content for sentiment, context, and potential crisis indicators like accuracy of claims, tone of coverage, and likelihood of viral spread or media pickup.
Slack
Alert communications team
Send immediate Slack alerts to your PR and communications team when negative sentiment crosses defined thresholds, including mention details, sentiment analysis, and recommended response priority level.
Workflow Flow
Step 1
Mention
Monitor brand mentions across platforms
Step 2
Zapier
Filter and route mention data
Step 3
Claude
Perform sentiment and crisis analysis
Step 4
Slack
Alert communications team
Why This Works
Combines comprehensive monitoring with AI analysis to catch developing crises hours or days before they become major issues, enabling proactive rather than reactive communications.
Best For
PR teams needing early warning systems for potential reputation crises
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