Monitor Brand Mentions → Analyze Sentiment → Create Weekly Report
Automatically track mentions of your brand across the web, analyze public sentiment, and compile insights into a comprehensive weekly report for marketing teams.
Workflow Steps
Google Alerts
Monitor brand mentions
Set up Google Alerts for your brand name, product names, and key competitors. Configure alerts to be sent to a dedicated Gmail address or RSS feed for automated processing.
Zapier
Trigger on new mentions
Create a Zapier automation that triggers whenever new Google Alerts arrive. Configure it to capture the mention text, source URL, and timestamp from each alert email.
OpenAI GPT-4
Analyze sentiment and categorize
Use Zapier's OpenAI integration to analyze each mention for sentiment (positive, negative, neutral), extract key topics, and categorize the mention type (review, news, social media, etc.).
Google Sheets
Log analyzed data
Automatically append each processed mention to a Google Sheets spreadsheet with columns for date, source, sentiment score, category, and key insights for easy tracking and reporting.
Workflow Flow
Step 1
Google Alerts
Monitor brand mentions
Step 2
Zapier
Trigger on new mentions
Step 3
OpenAI GPT-4
Analyze sentiment and categorize
Step 4
Google Sheets
Log analyzed data
Why This Works
Combines free monitoring tools with AI analysis and automated reporting, turning hours of manual work into a hands-off system that delivers consistent insights
Best For
Marketing teams need to monitor brand reputation and compile regular sentiment reports without manual research
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