Monitor AI Sentiment → Generate Reports → Send Executive Alerts
Track public sentiment about AI across social media and news sources, then automatically compile insights for leadership teams to understand market perception and adjust strategy.
Workflow Steps
Brandwatch
Set up AI sentiment monitoring
Create monitoring queries for keywords like 'AI', 'ChatGPT', 'artificial intelligence' with sentiment analysis enabled. Filter by demographics (Gen Z, millennials) and track sentiment scores over time.
Zapier
Trigger on sentiment changes
Connect Brandwatch to trigger when sentiment drops below a threshold (e.g., -0.3) or when negative mentions spike by 25% week-over-week for your tracked AI keywords.
Google Sheets
Log sentiment data
Automatically populate a spreadsheet with timestamp, sentiment score, mention volume, top negative themes, and demographic breakdowns. Create running averages and trend calculations.
Slack
Alert executive team
Send formatted alerts to a #ai-sentiment channel when significant negative shifts occur, including key quotes, trend direction, and recommended next actions for PR/marketing teams.
Workflow Flow
Step 1
Brandwatch
Set up AI sentiment monitoring
Step 2
Zapier
Trigger on sentiment changes
Step 3
Google Sheets
Log sentiment data
Step 4
Slack
Alert executive team
Why This Works
Combines social listening with automated reporting to catch sentiment shifts before they become PR crises, giving executives data-driven insights about AI perception.
Best For
Enterprise teams need to track public AI sentiment to guide communication strategy
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