Gong Call Analysis → Slack Alert → HubSpot Lead Score Update
Automatically analyze sales call sentiment, notify your team of hot prospects, and update lead scores in your CRM based on emotional engagement signals.
Workflow Steps
Gong
Analyze call sentiment and engagement
Configure Gong to automatically analyze completed sales calls for emotional indicators like enthusiasm, objections, buying signals, and overall sentiment score. Set up custom trackers for phrases like 'excited about', 'budget approved', or 'timeline concerns'.
Zapier
Trigger on positive sentiment calls
Create a Zapier automation that triggers when Gong detects a call with high positive sentiment (above 70%) or specific buying signals. Use Gong's webhook integration to capture the call data, sentiment scores, and participant information.
Slack
Alert sales team of hot prospects
Send an instant Slack message to your sales channel with call highlights, sentiment score, and next steps. Include the prospect's name, company, and key emotional indicators that triggered the alert.
HubSpot
Update lead score automatically
Increase the contact's lead score in HubSpot based on the sentiment analysis. Add +20 points for high engagement, +30 for buying signals, and log the call sentiment as a custom property for future reference.
Workflow Flow
Step 1
Gong
Analyze call sentiment and engagement
Step 2
Zapier
Trigger on positive sentiment calls
Step 3
Slack
Alert sales team of hot prospects
Step 4
HubSpot
Update lead score automatically
Why This Works
Combines Gong's AI-powered conversation intelligence with real-time notifications and CRM updates, ensuring hot prospects never slip through the cracks while automating manual lead scoring.
Best For
Sales teams want to prioritize follow-ups based on prospect emotional engagement during calls
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