Discussion Links → Lead Research → CRM Enrichment

intermediate30 minPublished Apr 6, 2026
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Automatically research people who share valuable links in professional discussions and enrich your CRM with qualified leads.

Workflow Steps

1

Phantombuster

Extract discussion participants

Use Phantombuster to scrape user profiles and activity from discussion platforms, focusing on people who share high-quality links or demonstrate expertise in your target market

2

Clay

Research and enrich profiles

Feed the extracted profiles into Clay to find email addresses, LinkedIn profiles, company information, and tech stack data. Score leads based on company size, role, and engagement level

3

HubSpot

Add qualified leads to CRM

Automatically create contact records in HubSpot for qualified leads with enriched data, tagged with their discussion activity and interests. Trigger personalized outreach sequences

Workflow Flow

Step 1

Phantombuster

Extract discussion participants

Step 2

Clay

Research and enrich profiles

Step 3

HubSpot

Add qualified leads to CRM

Why This Works

Targets people already demonstrating thought leadership and engagement in your industry, providing natural conversation starters and higher conversion potential than cold outreach

Best For

B2B sales teams looking to identify prospects who are actively engaged in industry discussions

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