Competitor Research Calls → Sentiment Analysis → Market Intelligence Dashboard

beginner30 minPublished Mar 8, 2026
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Use AI voice agents to interview customers of competing companies, analyze sentiment and market positioning, then visualize competitive intelligence in a dashboard.

Workflow Steps

1

Synthflow

Deploy AI agents to interview competitor customers

Create AI voice agents with scripts designed to gather intelligence about competitor products, pricing, customer satisfaction, and switching likelihood. Target customers from competitor client lists or industry directories.

2

GPT-4

Analyze sentiment and extract competitive insights

Process interview transcripts through GPT-4 to extract sentiment scores, feature comparisons, pricing intelligence, and customer pain points. Create structured output with competitor strengths, weaknesses, and market gaps.

3

Airtable

Build competitive intelligence database

Set up an Airtable base to store competitor profiles, customer feedback, sentiment scores, and market positioning data. Create views for different competitors and link related insights across interviews.

Workflow Flow

Step 1

Synthflow

Deploy AI agents to interview competitor customers

Step 2

GPT-4

Analyze sentiment and extract competitive insights

Step 3

Airtable

Build competitive intelligence database

Why This Works

AI voice agents can conduct more interviews faster than human researchers, while GPT-4 provides consistent analysis across all conversations, revealing patterns humans might miss.

Best For

Marketing teams gathering competitive intelligence for strategic planning

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