Claude → Airtable → HubSpot Lead Enrichment
Automatically research and enrich B2B leads using AI analysis of company data, then sync enriched profiles to your CRM for better sales targeting.
Workflow Steps
Airtable
Import and organize raw lead data
Create an Airtable base with lead information including company name, website, and basic contact details. Set up views to track enrichment status and create automation triggers for new records.
Claude
AI-powered lead research and analysis
Use Claude API through Make.com or Zapier to research each company. Provide prompts to analyze company websites, recent news, funding status, tech stack, and ideal customer profile fit. Generate detailed lead scoring and talking points for sales teams.
Make.com
Process and structure AI insights
Set up Make.com to orchestrate the workflow - trigger Claude analysis for new Airtable records, parse the AI responses into structured fields (company size, industry, pain points, recent news), and prepare data for CRM sync.
HubSpot
Sync enriched leads to CRM with custom properties
Use HubSpot's API to create or update contact and company records with Claude's enriched data. Map AI insights to custom properties for lead scoring, sales talking points, and personalization data. Set up automated lead routing based on enrichment results.
Workflow Flow
Step 1
Airtable
Import and organize raw lead data
Step 2
Claude
AI-powered lead research and analysis
Step 3
Make.com
Process and structure AI insights
Step 4
HubSpot
Sync enriched leads to CRM with custom properties
Why This Works
Claude's advanced reasoning capabilities provide deeper company analysis than traditional enrichment tools, while automation ensures every lead gets consistent, thorough research at scale
Best For
B2B sales teams need to quickly research and qualify large volumes of leads with personalized insights
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