Automatically research leads, organize them in Airtable, and trigger personalized email campaigns based on company data and lead scoring.
Workflow Steps
Clay
Lead enrichment and research
Import a list of company names or LinkedIn URLs. Clay automatically enriches each lead with company size, industry, recent news, tech stack, and contact information using multiple data sources.
Airtable
Lead scoring and CRM organization
Set up an Airtable base with lead scoring formulas based on company size, industry fit, and engagement signals. Use Airtable's automation to automatically assign leads to sales reps and set follow-up dates.
Zapier
Trigger email sequences
Create a Zapier automation that monitors Airtable for new high-scoring leads and automatically adds them to specific email sequences in your email tool based on their industry and company characteristics.
Mailchimp
Send personalized email campaigns
Configure dynamic email templates that pull company-specific data from Airtable (company name, industry, recent news) to create highly personalized outreach emails that reference the prospect's business context.
Workflow Flow
Step 1
Clay
Lead enrichment and research
Step 2
Airtable
Lead scoring and CRM organization
Step 3
Zapier
Trigger email sequences
Step 4
Mailchimp
Send personalized email campaigns
Why This Works
Combines powerful lead research with Airtable's organizational capabilities and automated personalization, creating a scalable system that maintains the personal touch of manual outreach.
Best For
B2B sales teams wanting to scale personalized outreach without manual research
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