Automatically validate incoming leads from multiple sources, score them based on company legitimacy, and alert sales reps to high-quality prospects.
Workflow Steps
HubSpot
Capture new lead submissions
Set up a webhook or form that triggers when new leads enter your CRM from any source (website forms, LinkedIn, etc.)
ZoomInfo
Verify company and contact details
Use ZoomInfo's API to validate the lead's company exists, check employee count, verify email domain, and gather additional firmographic data
HubSpot
Auto-score leads based on verification
Create a lead scoring workflow that assigns points based on ZoomInfo verification results: verified company (+20), employee count 50+ (+15), valid email domain (+10)
Slack
Alert sales team for hot leads
Send instant Slack notifications to the sales channel when leads score above 35 points, including verified company details and contact info
Workflow Flow
Step 1
HubSpot
Capture new lead submissions
Step 2
ZoomInfo
Verify company and contact details
Step 3
HubSpot
Auto-score leads based on verification
Step 4
Slack
Alert sales team for hot leads
Why This Works
Combines lead capture with real-time verification to ensure sales reps only spend time on legitimate prospects, increasing conversion rates while reducing research time.
Best For
B2B companies spending too much time manually researching and qualifying inbound leads
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