Auto-Track Conference ROI → Generate Sponsor Report
Automatically track networking contacts from conferences like TechCrunch Disrupt, calculate ROI metrics, and generate sponsor-ready reports showing lead quality and conversion rates.
Workflow Steps
Google Forms
Create lead capture form
Set up a mobile-friendly form with fields for contact name, company, email, interest level (1-10), and follow-up priority. Include conference name and date fields for tracking multiple events.
Zapier
Connect form to Airtable
Create a Zap that automatically sends new form submissions to an Airtable base. Map form fields to Airtable columns and add a timestamp for when the contact was captured.
Airtable
Calculate ROI metrics
Set up formulas to calculate cost per lead (conference cost ÷ total leads), lead quality scores, and conversion tracking. Create views to filter by event, priority level, and follow-up status.
Google Sheets
Generate automated reports
Use Zapier to sync Airtable data to a Google Sheets template with pre-built charts showing lead distribution, quality scores, and ROI calculations. Set up automatic weekly email reports to stakeholders.
Workflow Flow
Step 1
Google Forms
Create lead capture form
Step 2
Zapier
Connect form to Airtable
Step 3
Airtable
Calculate ROI metrics
Step 4
Google Sheets
Generate automated reports
Why This Works
Combines real-time data capture with automated analysis, eliminating manual spreadsheet work and providing immediate insights for sponsor negotiations and budget planning.
Best For
Marketing teams attending conferences who need to prove ROI to justify future event spending
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