Automatically qualify incoming leads through voice conversations, update CRM records, and trigger personalized follow-up emails based on qualification results.
Workflow Steps
ElevenLabs Agent
Create voice qualification agent
Set up an ElevenLabs conversational AI agent with a custom template to ask qualifying questions like budget, timeline, and decision-making authority. Configure the agent to extract key data points from voice conversations.
Zapier
Parse conversation data
Connect ElevenLabs webhook to Zapier to capture conversation transcripts and extracted qualification data. Use Zapier's formatter to structure the lead scoring information.
HubSpot
Update lead record and score
Automatically create or update the lead's contact record in HubSpot CRM with qualification data, assign a lead score based on responses, and set the appropriate lifecycle stage.
HubSpot Sequences
Trigger follow-up workflow
Based on the lead score and qualification level, automatically enroll the contact in the appropriate email sequence - high-priority leads get immediate sales outreach, others enter nurture campaigns.
Workflow Flow
Step 1
ElevenLabs Agent
Create voice qualification agent
Step 2
Zapier
Parse conversation data
Step 3
HubSpot
Update lead record and score
Step 4
HubSpot Sequences
Trigger follow-up workflow
Why This Works
Voice conversations feel more natural than forms, and automatic CRM updates ensure no qualified leads fall through the cracks while routing them to appropriate follow-up sequences.
Best For
24/7 lead qualification for B2B companies that want to pre-qualify prospects before sales calls
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