How to Automate Marketing teams and product managers who need to stay on top of market trends without spending hours reading industry publications each week. with Feedly + ChatGPT + Google Sheets + Slack

The most productive teams aren't working harder — they're working smarter with AI automation. This workflow recipe leverages Feedly, ChatGPT, Google Sheets, and Slack to automate marketing teams and product managers who need to stay on top of market trends without spending hours reading industry publications each week.. Here's exactly how to set it up in under 10 minutes.

Why This Matters

The Business Impact

Consider how much time your team spends on marketing teams and product managers who need to stay on top of market trends without spending hours reading industry publications each week. each week. Now imagine reclaiming those hours. ChatGPT excels at synthesizing large volumes of unstructured text into concise summaries. Google Sheets provides a persistent, collaborative data layer, and Slack ensures timely distribution to the people who need the information most.

This isn't just about efficiency — it's about enabling your team to do higher-quality work by removing the tedious parts of the process.

How It Works: Step-by-Step Guide

This beginner-friendly workflow connects 4 powerful tools into an automated pipeline. Here's how each step works:

Step 1: Feedly — Collect and Aggregate

Configure Feedly to monitor industry-specific RSS feeds, competitor blogs, news outlets, and analyst publications relevant to your market. Set up boards organized by topic area and use Feedly's AI assistant to prioritize the most significant articles. Export a weekly batch of the top-ranked articles and their summaries as a structured feed for downstream processing.
Feedly serves as the starting point of your automation. This is where raw data enters the pipeline and gets processed for the next stage.

Step 2: ChatGPT — Analyze and Summarize

Configure a ChatGPT prompt template that accepts the aggregated market data, competitor updates, and industry news links as input. Use a system prompt instructing the model to extract key trends, threats, and opportunities, then format the output as structured bullet points grouped by category.
With ChatGPT handling step 2, your data gets transformed and enriched before reaching the next stage.

Step 3: Google Sheets — Organize and Store

Use the Google Sheets API or a Zapier integration to append each weekly summary into a dedicated sheet with columns for date, category, insight, source, and impact rating. This creates a searchable historical archive of market intelligence that stakeholders can reference over time.
With Google Sheets handling step 3, your data gets transformed and enriched before reaching the next stage.

Step 4: Slack — Distribute to Team

Set up a Slack bot or incoming webhook that posts a formatted digest to a designated channel every Monday morning. Include the top five insights with linked sources and tag relevant team leads based on the category of each insight.
Slack delivers the final output, completing the automation loop and ensuring the right information reaches the right people at the right time.

Pro Tips for Maximum Impact

Who Should Use This Workflow?

This recipe is ideal for marketing teams and product managers who need to stay on top of market trends without spending hours reading industry publications each week.. It's rated as Beginner-Friendly, so even non-technical team members can set it up quickly.

The Bottom Line

ChatGPT excels at synthesizing large volumes of unstructured text into concise summaries. Google Sheets provides a persistent, collaborative data layer, and Slack ensures timely distribution to the people who need the information most. By combining Feedly, ChatGPT, Google Sheets, Slack, you get a workflow that's greater than the sum of its parts.

Get Started

Want to implement this workflow today? Head over to the complete recipe guide for detailed configuration steps.

Looking for more automation ideas? Explore our full recipe library covering marketing, sales, development, and more.