How to Automate Email marketers using Brevo who want to build institutional knowledge about their audience engagement and continuously improve campaign performance. with Brevo + Google Sheets

Every minute you spend on repetitive tasks is a minute taken away from high-impact work. This AI workflow recipe shows you how to use Brevo and Google Sheets together to automate email marketers using brevo who want to build institutional knowledge about their audience engagement and continuously improve campaign performance. — saving you time and delivering better results.

Why This Matters

Why This Matters Now

The average knowledge worker spends 60% of their time on "work about work" — status updates, data entry, and context switching. This workflow eliminates a significant chunk of that overhead.

Brevo provides solid campaign analytics but insights often live in isolated campaign reports. Claude connects the dots across campaigns to identify patterns that emerge over time. Google Sheets creates an accessible, shareable record that the entire marketing team can reference, turning individual campaign data into a strategic asset.

Teams using this type of automation report saving 5-10 hours per week on average, with the added benefit of more consistent, reliable outputs.

How It Works: Step-by-Step Guide

This beginner-friendly workflow connects 2 powerful tools into an automated pipeline. Here's how each step works:

Step 1: Brevo — Collect and export campaign engagement data

Connect your Brevo account and set up automated data pulls after each campaign completes. Capture open rates, click-through rates, click maps showing which links performed best, unsubscribe rates, and list-level performance. Include A/B test results when available to understand what variations resonate with your audience segments.
Brevo serves as the starting point of your automation. This is where raw data enters the pipeline and gets processed for the next stage.

Step 2: Google Sheets — Log AI-analyzed insights in tracking spreadsheet

Route the campaign data through Claude for engagement pattern analysis comparing performance against historical averages and detecting list fatigue trends, then append each campaign's metrics and AI recommendations to a Google Sheet with structured columns for date, campaign name, audience segment, key metrics, engagement score, and actionable recommendations. Create pivot tables and charts that automatically update to show trends over time.
Google Sheets delivers the final output, completing the automation loop and ensuring the right information reaches the right people at the right time.

Pro Tips for Maximum Impact

Who Should Use This Workflow?

This recipe is ideal for email marketers using brevo who want to build institutional knowledge about their audience engagement and continuously improve campaign performance.. It's rated as Beginner-Friendly, so even non-technical team members can set it up quickly.

The Bottom Line

Brevo provides solid campaign analytics but insights often live in isolated campaign reports. Claude connects the dots across campaigns to identify patterns that emerge over time. Google Sheets creates an accessible, shareable record that the entire marketing team can reference, turning individual campaign data into a strategic asset. By combining Brevo and Google Sheets, you get a workflow that's greater than the sum of its parts.

Get Started

Ready to put this automation to work? Check out the full recipe for step-by-step setup instructions, or browse our recipe collection for more AI workflow ideas.

Have questions about setting up this workflow? Drop a comment below or reach out to our team — we're here to help you automate smarter.